Sunskruti – The Story

Mission

A continuous innovation organization that will maintain thought leadership: hence, industry leadership, and be guided by enduring values in meeting the expectations of all its stakeholders.

Vision

1. Be a Mid-sized organization in revenues by 2022.
2. Leverage on leading edge technologies and research to be an industry leader in media and entertainment industry.
3. Define 5 core business segments in media & entertainment industry to invest in competency building and capability to deliver services innovatively.
4. Be a net generator of employment in research, development and support services.
5. Transform into 'next generation' media & services organization.

Values

1. Transparent communications in our interactions with all stakeholders.
2. Commitment of Purpose in adhering to statutory and non-statutory objectives as laid down by various stakeholders.
3. Integrity in all our dealings with various stakeholders.
4. Employees being the primary stakeholders, implement and practice systems and procedures that will preserve open and healthy work environment.
5. Create products and services that will enhance the conservation of resources and well-being of clients.
6. Adopt and adhere to green principles with respect to environment protection

Sunskruti Media & Technologies (P) Ltd. was resgistered way back in 1997; but, did not start any operations as the organization did not find a solution that would impact the nature of any particular business. In short, we were looking for a solution that could decisively bring about change and effeciencies.

That set the canvas for us to be founded on Innovation.

It was during late 2011 that an idea was hit upon to create a 'platform' that would enable 'social computing'. Defining 'social computing' within the realm of our business proposition was a task; hence, framing the definition in a context where computing permeates every aspect life was daunting. The concept of 'social computing' took a new turn for us and we defined it as, "creating a solution that is affordable enough with ease of use to bridge the Digital Divide".

That has spurred us to create our first value proposition; "to Deliver multiple 'Digital Services' through a single communication channel on all networks by leveraging on a 'Low-Cost, user end IP Device' that integrates computing and communications.

Having defined the solution concept, we have set our objective for the solution as, Bridging the 'Digital Divide' is our 'Value Proposition'. Enabling every citizen to be digitally connected is the idea behind our endeavour.